thematic music labs

Research: Evolving Trends in Audio and Youtube Podcasting

During my externship with Thematic Music Labs, a company founded by YouTube icon Michelle Phan, I undertook a capstone project focused on market research and strategy development. I analyzed trends in YouTube and audio podcasting, created detailed influencer lists, and developed creator personas representing Thematic's ideal users. These findings were presented to guide business growth initiatives and inform revenue-driving strategies.