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relevant coursework

Visual Justice & Storytelling, Marketing Management, Entrepreneurial Business Basics, New Media and Digital Design, Strategic Communications Seminar, Designing Persuasive Communication, Race & Gender in Digital Media, Digital Media & Emerging Technologies

I'm Lovin' It Netflix Campaign

  • Created a marketing-focused concept for a limited streaming series, I'm Lovin' It?, targeting healthcare and children

  • Followed a healthcare expert undercover to expose the hidden risks of processed and fast food in America

  • Designed the series to spark conversation, raise awareness, and promote healthier choices

  • Aimed to engage viewers through compelling storytelling and an impactful, socially relevant message​

Dunkin Donuts Social Media Campaign

  • Developed a targeted social media campaign for Dunkin’ Donuts’ grand opening at the University of Michigan​

  • Created six social media mock-ups highlighting Dunkin's value proposition: rewards, location, pricing, and portion sizes​

  • Focused on a bold, student-centric approach with the slogan "Wolverines Run On Dunkin" to drive engagement and brand alignment

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The Social Impact Firm Social Media Content

freelance graphic design for a nonprofit firm

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Anchor & Co Partnership Proposal

creative ideation, graphic design, copywriting

For MKT 407, my team and I developed a fully branded advertising agency and created a persuasive pitch packet to propose a partnership with our client.

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