optiMize
Social Media Management, Graphic Design, Content Planning & Strategy, Copy
As a Social Media Intern at optiMize, one of the country's top entrepreneurship organizations, I manage its transfer-student-led subsidiary, aMplify. I develop content calendars, generating compelling copy, and moving the focus from infographics to dynamic content. I create reels, event recaps, and interactive carousels to promote our programs and increase participation.
CHALLENGE:
aMplify's Instagram presence faced challenges due to inconsistent branding, irregular posting schedules, and visuals that lacked cohesion in the feed. These issues resulted in a less unified user experience, hindering the ability to effectively engage and connect with key stakeholders, including students, donors, and challenge participants.
STRATEGY:
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Shifted to organic content focusing on personal stories and student experiences
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Incorporated visuals of individuals, dynamic videography, and eye-catching graphics
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Developed a distinct personality for a more relatable and engaging feed
GRAPHIC DESIGN
EXAMPLE COPY:
“ 👻Halloween: aMplify edition👻
Thank you to everyone who celebrated spooky season with the fam on Monday! We know that midterms are scary.
Do you know what's even scarier, though?
NOT BEING AT THE NEXT AMPLIFY!🫨 Stay tuned for more deets on our next event. Until then, stay spooked, eat a little too much candy, and remember, you're that witch. Happy Halloween!🧙♀
-aMp fam🩵”
"pov: you came & partied with the aMplify fam!😏
come to our next aMplify on 10/6 if you want to experience the vibes for yourself. all transfers welcome!
if you see yourself, drop a 🙌 in the comments and share the photo to your story!"
By using more personalized language, emojis, and a conversational tone, we created a more approachable and relatable connection with our audience.
RESULTS:
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Reached 106% more accounts and increased follower count by 16.6% within the first 90 days
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Notable increased engagement on amnichannels.