edu opportunity network
Social Media Management, Graphic Design, Content Planning & Strategy, Copy
As a volunteer social media manager for EduOpportunityNetwork, a 501(c)(3) organization dedicated to empowering students worldwide through scholarships, U.S. education guidance, and girls' empowerment kits in Africa, I led a team of student volunteers in a month-long campaign. Our goal was to establish a strong brand identity and enhance engagement with key stakeholders in both Nigeria and the U.S., amplifying the organization's impact and reach.
CHALLENGE:
Edu Opportunity Network's founders faced difficulties with audience engagement and donor retention. They needed a more cohesive brand identity that would resonate with their audience and create a strong, lasting connection to the organization.
STRATEGY:
My strategy for boosting engagement centered on building out an iron-clad color scheme, textography, and content focused on expressing impact and value to individuals engaging with the organization. This meant student & donor spotlights, scholarship recipients, and educational content.
EXAMPLE COPY:
“Just like Ifeoma White-Thorpe reached her goals and achieved her dreams, it’s time for you to pursue your dream! 🚀
What’s your biggest goal for this year? Whether it’s academic excellence, community impact, or personal growth, let’s inspire each other to follow Ifeoma’s footsteps and make our aspirations a reality.
Share your thoughts in the comments below!
#Goals #Studyabroad #DreamBigwithEdu”
"Join us for a captivating and enlightening event featuring international students who have succeeded in the college admissions process, securing spots at prestigious U.S. universities. Our speakers will share their personal stories, strategies, and guidance on overcoming challenges and gaining admission to U.S. universities for Fall 2024.
#Studyinusa #Studyabroad #Studyabroadlife"
"We at Edu Pride are passionate about supporting students by covering their college application fees. Your donation can make a difference in their journey to higher education. Every contribution counts! 💙
#DonateForEducation #SupportStudents #EduPride #GiveBack #USACollegeBound"
RESULTS:
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Reached 1200 accounts specifically in Nigeria, with 60% of them being students interested in scholarships.
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Reached 3,000 accounts with 10,000 impressions